AutoNation SMS Social Campaign
AutoNation, the United State's largest dealership chain, asked my team to create a way for people to subscribe to their SMS system for service repairs. The incentive was a 10% savings on service. We did various iterations of ads on social media.
Instagram Story
Carousel
Each frame features a different headline continuously flipping as the car moves from frame to frame. Accompanying post copy belows speaks to the word featured in the frame, highlighting the features of the SMS program.
In a video, the car moves from one end of the screen to the other.
In-Feed Lead Gen Ad
Lead Gen Form
Users can click the in-feed ad to opt into the SMS program and receive 10% off service.