FlyGreen MIA
Starmark partnered with a major energy company to promote one of the world’s most ambitious sustainability projects at the largest airport in Florida. On top of that, the project eliminated mercury light bulbs and R-22 (freon) refrigerant from the ENTIRE airport. Coupled with monumental energy savings, getting people to understand and believe in the impact of the project was going to be a challenge. Both companies wanted to use this massive infrastructure effort as a springboard to engage the community in building a greener future together, and that’s exactly what we set out to do.
ARport
My team and I helped create an augmented reality app with a model of MIA for the people sitting at the airport to enjoy. This AR app, which I named “ARport,” raises awareness about FlyGreen MIA, featuring sustainable trivia, a recycle toss game and a tour of the airport with interactive videos.
App/Campaign Awards:
2019 Mobile Marketing Association (MMA) SMARTIES award - Bronze in “Augmented Reality” Category
2018 platinum MarCom award in the “Marketing/Promo Campaign/Integrated Marketing” category
2018 platinum MarCom award in the “Mobile App/Web/App for Training/Learning” category
2018 gold MarCom award in the “Marketing / Promo Campaign/Branding” category
Videos
This project was intended to lead the community in a huge energy saving effort. We created videos to bring the project to life and raise awareness about sustainability at the airport, ultimately inspiring the community to help make the world a greener place.
Website
The project website served as the hub for all communications efforts. Tracking and analytics helped us better understand the audience for the effort and measure our success against the project goals. A project breakdown and accompanying video series provided more context for each major element of the project – Energy Use Improvements, Water Efficiency Gains and HVAC Updates – to help consumers connect to steps they could take at home.