For the 3rd year in a row, Starmark and the Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB) teamed up to create a rockin’ brand presence at Riptide Music Festival on Fort Lauderdale beach. The Nov. 2019 activation took over the entire beach, cementing Greater Fort Lauderdale as a music destination.
Riptide Music Festival
2020 Judges’ Choice ADDY Award Recipient
2020 Gold ADDY Award Recipient
Let’s make music together.
The Booth Heard ‘Round the Beach
My team and I ideated the “Visit Lauderdale Music Beach House,” a concept that welcomed music fans with open arms. The two-story booth painted Greater Fort Lauderdale as “the soundtrack and backdrop to your vacation.” With a vintage record store sign at the top, it featured multiple activations that seamlessly tied aspects of the destination and music together.
Vinyl Record Wall
Since this was the first Broward County Signature Event, I thought it was important to highlight the entire county at this activation, not just Fort Lauderdale beach. All 31 municipalities in Broward County were represented in both an exterior and interior decorative record wall.
In the last few years, vintage record stores and vinyls had made a big comeback within the music industry. To leverage this insight and connect with fans, I put a clever spin on the famous bands and artists we all know and love. Each municipality got their own album cover (see below) on the wall, featuring editorial-style destination photography. In the center of the wall was a “Visit Lauderdale” neon sign, making the brand name clearly identifiable to attendees as they admired the wall, waiting in line for the booth’s other activities.
Social Ads
(POST COPY) For the record, you don’t want to miss @visitlauderdale’s booth at #RiptideFest. Stop by for musical photo ops, flash tattoos and vintage vibes all around.
(POST COPY) Back by popular demand. Stop by and get inked at the @visitlauderdale booth. Don’t worry. We won’t tell your mom. #RiptideFest
(POST COPY) Let’s make music together. Come to the @visitlauderdale Riptide booth for the ultimate jam session — big-piano style. #RiptideFest
