Catch the love.
Joe DiMaggio Children’s Hospital needed a new fundraising campaign to become engrained with the brand and raise millions for the kids. Combining the iconic baseball theme of the brand with the mission at the heart of the hospital, I came up with “Catch the Love: Hands that Heal. Hearts that Care.”
Every catch made is a life saved.
The challenge was to find the right balance between the cheery personality of the brand with an impactful tone that motivated people to contribute. It needed to be light, without minimizing the gravity of the situations many of the families are in.
