Razor. Revealed.
Nova Southeastern University was giving its shark mascot Razor a new look. My team hyped up the student body about the transformation just in time for the big reveal at Homecoming. The video below was played at the pep rally where Razor was debuted in front of his classmates, along with footage from the event.
Social Media Teaser Campaign
Enlisting the help of student actors, we teased @NSUFlorida’s followers with an exciting backstory of how Razor has transformed.
Campaign Results:
ORGANIC FACEBOOK INSIGHTS
Engagement saw a 24% increase compared to the week prior
Post reach saw a 19% increase compared the the week prior
ORGANIC INSTAGRAM INSIGHTS
Engagement saw a 150% increase compared to the week prior
The account saw 2% increase in new followers during the week of the teaser
ORGANIC TWITTER INSIGHTS
Engagement saw a 179% increase compared to the week prior
Link clicks saw a 125% increase compared to the week prior
The account saw a 3% increase in new followers during the week of the teaser
Campaign Assets
The campaign was complete with posters around campus, a campaign landing page, a Meet the Mascot webpage and email marketing to the student body.
