My team and I were proud to support the Marine Research Hub at the 2018 Fort Lauderdale International Boat Show (FLIBS). We were tasked with creating an ad for the FLIBS directory.  The goal of the ad was to attract attendees to visit the Marine Research Hub’s Coral Reef Stage and aquarium display. It also needed to provide a schedule for the stage’s university presentations, spread awareness about ocean conservation and promote Fort Lauderdale as a destination.

The challenge was to convey all of that information on a two-page spread, while making it stand out among all of the other pages in the boat show guide. Our creative team managed to create “focus,” encapsulating all of the Marine Research Hub’s efforts into an ad that asked readers to “See Below the Surface of Greater Fort Lauderdale.”